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Immersive Van Gogh Charlotte Exhibit PullOverAndLetMeOut
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Anna Marie

The Immersive Van Gogh Exhibit in Charlotte | An Innovative Art Experience

The Immersive Van Gogh Exhibit in Charlotte is an entirely new way of experiencing art. Travel with Pull Over And Let Me Out to learn more about this unique exhibition.
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Hi, I’m Anna Marie. I’m a wife, mother, Irish dancer, and pug mom living in North Carolina. I also love to travel. Come along for the ride! If you see something you like, don’t be afraid to say, ‘Pull over and let me out.’


In the summer of 2021, I traveled to Charlotte, North Carolina for the Immersive Van Gogh Experience and wrote about my encounter. You can read all about that below. I’m delighted to provide an update on the story to my readers.

The Van Gogh Immersive Experience has added new dates and locations, one of which is in my hometown of Raleigh. On a late Thursday afternoon in August, a friend and I went to check it out, and this is what I discovered.

What's Different?

** September 1, 2022 – An update to my previous update! Since my last revision, I’ve learned from a reader tip that the exhibition in Raleigh is not the same as the one I saw in Charlotte. Exhibition Hub, in collaboration with Fever, is presenting the Raleigh Van Gogh exhibition. Siccardi and Longobardi created the Charlotte Exhibition.

The experience is different from what I saw in Charlotte. There is a more powerful presentation upon entry with information and details about Van Gogh, his life, and his work. I thoroughly enjoyed learning about this incredible artist and his tragic life. I also liked how they divided it up and incorporated the immersive experience into the build-up to the main room.

We entered the main room and were surrounded by colorful art as if we were entering a life-size painting. This was similar to the exhibit in Charlotte, but there are some minor differences that I like. The soundtrack, for example, is more soothing and seems to flow with the changing images on the wall. I also like the seating. The chairs are extremely comfortable, allowing me to sit back and truly relax while taking in the experience. They even offer a virtual reality AI encounter, which we declined, but it is highly rated. I also applaud that there is a coloring room outside of the exhibition space where kids of all ages can color their own Van Gogh masterpieces. Yes! That includes me.

Which one did I like best?

The entry to Van Gogh Immersive Experience
Van Gogh: The Immersive Experience is in Raleigh, North Carolina
a model of Van Gogh's room
A model of Van Gogh's room!

If I had to choose between last year’s experience in Charlotte and this year’s experience in Raleigh, I would go with Raleigh. While the gift shop in Charlotte was more extensive, I was surprised at how much I enjoyed and preferred the entire experience the second time around, owing primarily to the changes they have made.

Van Gogh: The Immersive Experience is currently on exhibit at Pleasant Valley Promenade, 6240 Glenwood Ave., in Raleigh. Tickets can be purchased online.

chairs at the Immersive Van Gogh exhibit
Sit back, relax, and enjoy Van Gogh!

Immersive Van Gogh Exhibit - Charlotte

It’s been called a “blockbuster digital experience that’s taken the art world by storm” by Artnet news. And although not the same as seeing Vincent Van Gogh’s original artwork, the exhibit is astonishing in scale and breathtaking in imagination. Immersive Van Gogh provides an encounter in art that’s entirely new and unforgettable in the heart of the Queen City. 

Giant digital picture of Vincen Van Gogh in Charlotte, NC
500,000 cubic feet of monumental projections animating Vincent van Gogh's oeuvre await you.
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About the exhibit

500,000 cubic feet of projections, 60,600 frames of videos, and 90,000,000 pixels comprise the all-encompassing exhibition put together by the same creative team that created the wildly successful Paris and Toronto exhibits. 

Massimiliano Siccardi designed and conceived the exhibition, and Luca Longobardi composed the soundtrack, bringing to Charlotte, the immersive digital art experiences they pioneered in France and Toronto that were seen by over 2-million people.

Set to a soaring soundtrack, state-of-the-art projectors bring every color and brushstroke to life on a monumental scale for a truly immersive art experience. 

Vincent Van Gogh self portrait Immersive Van Gogh Charlotte
One of Van Gogh's famous self-portraits

Visiting the Immersive Van Gogh Exhibit

From the moment of arrival until departure, visitors are captivated by sunflowers and Van Gogh. 

Once inside, it’s a sweeping sensory experience. We lost ourselves in the sights and sounds as we encountered his paintings ranging from sunny landscapes and night settings to portraits and still lifes. The installation includes favorites like the Mangeurs de pommes de terre (Potato Eaters, 1885), Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889), among other works.

One show lasts around 35-minutes. You can stay for as many runtimes as you desire but I suggest staying to watch it 2 to 3 times to fully absorb the beauty and the scale of these masterpieces.

People sitting inside circles at the Immersive Van Gogh Exhibit Charlotte
You may wish to stay for 2 or 3 runs of the exhibit

Where is the Immersive Van Gogh Exhibit?

Immersive Van Gogh takes place in the historic Ford building at Camp North End. The building once used to manufacture Model-A and Model-T Fords back in the 1920s, is a state-of-the-art creative development that has already redeveloped over 300,000 square feet of space for employment, artistic expression, dining and hospitality, entertainment, recreation, and community building. It’s the ideal setting for such a large exhibit and offers an array of dining and shopping options for visitors.

Immersive Van Gogh outside building
Immersive Van Gogh is in historic Ford building at Camp North End
La Caseta Camp North
One of several dining options at Camp North
watertower at Camp North in Charlotte, NC
The Ford Factory was designated as a local historic site.

Tickets, please!

There are multiple ticket options of varying prices and experiences. We opted for the Premium Flex Ticket which includes Van Gogh seat cushions (rental), a limited edition poster, and the ability to arrive up to 2 hours before or after the time listed on the ticket (subject to public opening & closing times of event). The cushion is a nice comfortable touch for sitting on the wooden benches or the floor if it’s a full house.

Tickets are available online and the exhibition is running daily through September 12th with many dates getting close to or sold out.  

Van Gogh's sunflowers
Les Tournesols or Sunflowers are in abundance at the Van Gogh exhibit
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Immersive Van Gogh in Charlotte runs through September 12, 2021. Can't make it to Charlotte? Immersive Van Gogh is a multi-city exhibition appearing in 20 U.S. cities. 

Tips for visiting Immersive Van Gogh

Immersive Van Gogh is truly a one-of-a-kind art experience. The venue is incredible and well-suited for an exhibit of this proportion. To that point, the building is a renovated factory and while the air conditioning is running and doing its best to keep it cool, it’s summer in Charlotte, so if you’re hot-natured keep this in mind.

There is ample free parking that can be accessed from Statesville Avenue or Graham Street and with people coming and going at different times, finding a spot was easy for us.

Also, there is a bit of walking involved so if mobility or accessibility is a concern, Immersive Van Gogh Charlotte is fully accessible. This includes accessible parking options. Check the website should you require additional information.

parking lot in shadow of downtown Charlotte, NC
Parking is FREE and plentiful!

What I liked about Immersive Van Gogh Charlotte

I’m a fan of Vincent Van Gogh’s art. His use of bold colors and the texture of his brush strokes paired with his troubled personal story has always intrigued me. Immersive Van Gogh gave me a unique glimpse into his artistry. I especially delighted in how the immersion began the moment we arrived, from sunflowers outside to directional signs to the restrooms in case you have to Gogh! 

The post-exhibit trip through the gift shop was fun too. While most items were a bit pricey, it’s possible to find a fun souvenir that’s uniquely Van Gogh. I know I’ll put that new umbrella to good use!

Likewise, there are all kinds of fantastic photo-ops and sunflowers galore!

Living in North Carolina, I don’t have the opportunity to experience his work in person so when I learned about this unconventional Van Gogh exhibition in Charlotte, I put it on my calendar. It’s a great itinerary item for a mid-week or weekend visit to Charlotte. It was a long drive from Raleigh to go solely for the exhibit, but we had to get back home and since my son is getting older, I know the number of “mom and me” trips may be dwindling. That made it totally worth Goghing!

Immersive Van Gogh in Charlotte, NC
1824 Statesville Ave, Charlotte, NC 28206

mother and son selfie at Immersive Van Gogh Charlotte
Capturing memories at Immersive Van Gogh in Charlotte

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collage of Van Gogh pictures Immersive Van Gogh Charlotte, NC

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